For those with discerning taste.

As a major sponsor in The Devil Wears Prada 2, smartwater came to us with an opportunity to help highlight their product in a fun, interactive way. 

And that’s what we did. We shifted smartwater's famous blue bottle to cerulean, then invited fans to spot the difference. Connected to each bottle via QR code, we built a digital experience that challenged users to prove their discerning taste by spotting the color cerulean for a chance to win big. Sweepstakes rewards, influencer seeding, and in-store activations extended the idea across channels, turning every touchpoint into an entry point.

We designed an interactive digital campaign where product, content, and experience worked together to drive a single behavior.

Powering light through one purchase at a time.

To celebrate Earth Month, we created a digital experience to highlight Citizen’s support for 1% for the Planet and Unite to Light, 
a non profit dedicated to giving low cost solar lights to the community across the country without reliable power. 

Each purchase of a watch contributes to brightness and lights showing the impact of just one purchase. 

WORK IN PROGRESS 

WORK IN PROGRESS 

Explore what’s possible with Galaxy Ultra

Galaxy Unpacked is the event of the year to introduce the latest product drops. With the launch of the Wearable products from Watch to Buds, we needed a new visual system and refresh to get people excited. We created the initial concept and design for the .com channel launch in what became a redesign of the .com site experience.

An energy forward visual system

Every year, Baker Hughes holds an conference in Florence Italy, but due to the constraints of COVID, the event was hosted virtually for the first time ever. 

Alongside this being the first time the event is virtual, there is a shift in the industry with a new era of new frontiers and an energy rebirth - a year of learning & reflection for both the company and the consumer. With the shift came a need for a new visual identity.