Smartwater
Interactive Experience
2026
For those with discerning taste.
We shifted smartwater's famous blue bottle to cerulean, then invited fans to spot the difference. Connected to each bottle via QR code, we built a digital experience that challenged users to prove their discerning taste by spotting the color cerulean for a chance to win big. Sweepstakes rewards, influencer seeding, and in-store activations extended the idea across channels, turning every touchpoint into an entry point.
We designed an interactive digital campaign where product, content, and experience worked together to drive a single behavior.
We shifted smartwater's famous blue bottle to cerulean, then invited fans to spot the difference. Connected to each bottle via QR code, we built a digital experience that challenged users to prove their discerning taste by spotting the color cerulean for a chance to win big. Sweepstakes rewards, influencer seeding, and in-store activations extended the idea across channels, turning every touchpoint into an entry point.
We designed an interactive digital campaign where product, content, and experience worked together to drive a single behavior.
Team:
GCD: Jonathan Ong
Head of Design: Lisa Kim
Creative: Aenea Liang, Angel Ang, Brian Szabo
UX: Tiffany Tsoi, Sara Maxwell
Dev: Akshay Krishna, Carlo Montagnino
Motion: Juan Mont
Strat/Data: Becca Stephenson Jo Hayes Lacey Gallagher
Citizen
Interactive Experience
2026
Powering light through one purchase at a time.
To celebrate Earth Month, we created a digital experience to highlight Citizen’s support for 1% for the Planet and Unite to Light,
a non profit dedicated to giving low cost solar lights to the community across the country without reliable power.
Each purchase of a watch contributes to brightness and lights showing the impact of just one purchase.
To celebrate Earth Month, we created a digital experience to highlight Citizen’s support for 1% for the Planet and Unite to Light,
a non profit dedicated to giving low cost solar lights to the community across the country without reliable power.
Each purchase of a watch contributes to brightness and lights showing the impact of just one purchase.
In the first week:
$100K donation goal exceeded by over 2x.
$209,600 in donations and 2,096 units sold.
Sales have remained steady, averaging ~300 units per day.
1.2k users have visited the microsite to date (
1.1k new, ~100 returning: Strong first-visit conversion with new users ready to purchase.
Time on site increased from 23 seconds to 45 seconds.
Samsung
Wearables
2024
Explore what’s possible with Galaxy Ultra
Galaxy Unpacked is the event of the year to introduce the latest product drops. With the launch of the Wearable products from Watch to Buds, we needed a new visual system and refresh to get people excited. We created the initial concept and design for the .com channel launch in what became a redesign of the .com site experience.
Galaxy Unpacked is the event of the year to introduce the latest product drops. With the launch of the Wearable products from Watch to Buds, we needed a new visual system and refresh to get people excited. We created the initial concept and design for the .com channel launch in what became a redesign of the .com site experience.
With the launch of a new product in the Samsung family line up, we wanted to create a visual system based on the watch’s design – motifs unique only to the Galaxy Ultra that could live and breath across the digital space
Baker Hughes
Visual Identity
2021
An energy forward visual system
Every year, Baker Hughes holds an conference in Florence Italy, but due to the constraints of COVID, the event was hosted virtually for the first time ever.
Alongside this being the first time the event is virtual, there is a shift in the industry with a new era of new frontiers and an energy rebirth - a year of learning & reflection for both the company and the consumer. With the shift came a need for a new visual identity.
Every year, Baker Hughes holds an conference in Florence Italy, but due to the constraints of COVID, the event was hosted virtually for the first time ever.
Alongside this being the first time the event is virtual, there is a shift in the industry with a new era of new frontiers and an energy rebirth - a year of learning & reflection for both the company and the consumer. With the shift came a need for a new visual identity.