Citizen
Interactive Experience
2026
Powering light through one purchase at a time.
To celebrate Earth Month, we created a digital experience to highlight Citizen’s support for 1% for the Planet and Unite to Light,
a non profit dedicated to giving low cost solar lights to the community across the country without reliable power.
Each purchase of a watch contributes to brightness and lights showing the impact of just one purchase.
To celebrate Earth Month, we created a digital experience to highlight Citizen’s support for 1% for the Planet and Unite to Light,
a non profit dedicated to giving low cost solar lights to the community across the country without reliable power.
Each purchase of a watch contributes to brightness and lights showing the impact of just one purchase.
In the first week:
$100K donation goal exceeded by over 2x.
$209,600 in donations and 2,096 units sold.
Sales have remained steady, averaging ~300 units per day.
1.2k users have visited the microsite to date (
1.1k new, ~100 returning: Strong first-visit conversion with new users ready to purchase.
Time on site increased from 23 seconds to 45 seconds.
Team:
GCD: Jonathan Ong
Head of Design: Lisa Kim
Design Lead: Claudeland Louis
Creative: Aenea Liang, Brian Szabo
UX: Tiffany Tsoi, Sara Maxwell
Dev: Carlo Montagnino, Danny Woodford
3D: Jing Huang, Hakan Isik