For those with discerning taste.

As a major sponsor in The Devil Wears Prada 2, smartwater came to us with an opportunity to help highlight their product in a fun, interactive way. 

And that’s what we did. We shifted smartwater's famous blue bottle to cerulean, then invited fans to spot the difference. Connected to each bottle via QR code, we built a digital experience that challenged users to prove their discerning taste by spotting the color cerulean for a chance to win big. Sweepstakes rewards, influencer seeding, and in-store activations extended the idea across channels, turning every touchpoint into an entry point.

We designed an interactive digital campaign where product, content, and experience worked together to drive a single behavior.