AMEX, recreating its presence on social
A redesign of Amex’s look and feel to turn our social persona into a trusted partner in our members’ lives — so they're always excited to see how they can unlock the power of membership next.
Visual Identity
Enter the Square
Inspired by Amex’s blue box logo, our Social channels become portals into the world of possibility that Amex offers its Members.
Through this dynamic approach, we make every offer, every moment, every exclusive opportunity feel as easy to experience as stepping through to the Amex side of life.
It’s the foundation of the Member Space. Born from Amex’s iconic box logo, it has a fresh life and a whole new meaning on Social.
Team
Agency: Barbarian
Creative Leads: Peter C, Lisa Kim
Designer: Brianna Laurice