Baker Hughes,
taking energy forward
Every year, Baker Hughes holds an conference in Florence Italy, but due to the constraints of COVID, the event was hosted virtually for the first time ever. Alongside this being the first time the event is virtual, there is a shift in the industry with a new era of new frontiers and an energy rebirth - a year of learning & reflection for both the company and the consumer.
Visual Identity, Product Design
Moving the
Future Forward
We developed a timeless visual identity that will establish the tone and message of the conference - a look and feel that would be able to carry the message of future forward and progressiveness that would be evergreen throughout the years.
To represent the future moving foward, we utilize the arrow as a graphic and symbolic element to showcasing the future. Minimal, yet bold the simple shape of the arrow is expressive and energetic
How this flexes
The arrow can adapt over time to hit the 3 pillars of Baker Hugher vision of rethinking, redefining and renewing.
