Galaxy Unpacked is the event of the year to introduce the latest product drops. With the launch of the Wearable products from Watch to Buds, we needed a new visual system and refresh to get people excited. We created the initial concept and design for the .com channel launch in what became a redesign of the .com site experience.
Samsung Galaxy Watch Ultra
Product Design, Visual Design
A unique
visual identity
With the launch of a new product in the Samsung family line up, we wanted to create a visual system based on the watch’s design – motifs unique only to the Galaxy Ultra that could live and breath across the digital space.
How this comes to life
Through photography, product specs and more the system can flex across the page to add more texture.
Team
Agency: Barbarian
Creative Design Leads: Lisa Kim, Claudeland Louis
UX Lead: Jake Doran
Dev: Pengtai
PM: Mikey Dunn, Jesse Morris