YouMake
A rebrand and visual identity for the Samsung #YouMake platform allowing for customization and personalized device to device connection enabled by SmartThings.
Inspired by the Samsung Sharp Sans typeface we infuse the brand DNA with an organic hand drawn element to elevate the idea of customization.
We combined the U + M to use as a compact stamp. Without the entire logo, this mark can stand alone and still read as U for You and M for Make. Iconic enough to stand out, while tying our system together.
Flexible and fun, the word-mark goes hand in hand with YouMake. The word-mark is versatile, adapting to multiple environments, highlighting the value of connected Samsung devices, and creating a unique identity.
Textures help bring our system to life. We brought in fun textures and tones to hit on the 3 major pillars YouMake encompasses: Personalization, Connectivity, and Sustainability
